I’m Belinda - a creative founder, regenerative systems thinker, and deeply empathic human on a mission to reshape how we live, care, connect, and evolve.

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In mid-2024, everything changed. The unexpected death of my father, in a flawed hospital system, cracked something open in me - a deep realignment of what truly matters. Around the same time, I walked away from a drawn out, uncertain investor buyout for my fashion tech company - a venture I’d poured a decade of grit, creativity, and determination into. That moment wasn’t a failure - it was a release.  A turning point. A sacred pause that allowed me to honour what had been, and step fully into what’s next.

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What followed was a total pivot - one that’s reshaping how I live, how I work, and what I build. I’ve reprioritised everything through the lens of legacy, purpose, and deep personal truth. I see now that my 30+ years in business, with all their highs, heartbreaks, and hard-won lessons, were simply preparing me for this chapter.

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I’m passionate about telling it like it is - no sugar-coating, no spin. I’m also comfortable being vulnerable, because I believe honesty helps others feel less alone in their own journey. If sharing my stories helps even one person avoid the same mistakes (or as I like to say, learnings), then it’s worth it. This path is hard - but it’s also full of beauty, and absolutely worth it.

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This space is a living reflection of that journey - the real, the raw, and the radically reimagined.

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Thanks for being here.

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