After 12 years of building my virtual try-on fashion tech Puctto, I’ve closed the chapter. It wasn’t the exit I hoped for, but Google’s recent launch of their own virtual try-on feature validated everything I worked for. This isn’t about regret – it’s about clarity, timing, and learning to build on my own terms. Here’s what I learned after over a decade as a founder trying to change the game – and why I’m finally free to move forward.