After a decade in fashion tech, I made the hardest call: I closed my startup. I gave it everything — time, money, energy, and vision. I fought so hard for funding, pivoted endlessly, and kept showing up. But when the VC funding fell through and my father died—both in the same week—the universe forced me to stop. This is a story about leading with vision, walking away with grace and integrity, and starting again - because it's who you are! A love letter to exhausted founders.

I’ve never fit the mould — not in school, business, or the startup world. I’m a creative, empathic, vision-led founder who thinks differently, learns differently, and builds differently. For years I thought this was a weakness, but I’ve come to realise it’s my greatest strength. This blog is for anyone who’s ever felt “too much” or “not enough” — and a reminder that being different is exactly what the world needs more of.