Embracing the power of being different

I’ve never felt like I quite fit into the mould society tried to shape me into. From an early age, I knew I wasn’t wired like most people around me. Growing up in a religious household, I was taught discipline, tradition, and the value of right and wrong. I appreciated those lessons, but even as a child, I questioned things. There was always this deeper curiosity - a pull to think beyond what I’d been told and explore a more expansive path, both spiritually and creatively.

Being empathic and creative by nature, I’ve always felt like I walked to the beat of my own drum. I lead with connection and care, but I also crave authenticity, expression, and the freedom to bring big ideas to life. There’s a part of me that’s deeply reflective and another part that’s bold and determined. Over time, I’ve come to understand and embrace this combination - one that doesn’t always fit neatly into boxes, but allows me to create, lead, and support others in a way that’s uniquely my own.

I’ve also learned that I’m someone who moves quickly - a multi-passionate person who thrives when following gut instincts and diving into projects that light me up. The challenge has always been balancing that momentum with the need for depth and meaning. I’ve come to accept that I can hold both. It’s this blend - speed and soul - that lets me push boundaries and explore new ways of doing things.

This journey of not fitting in has shaped everything about who I am, personally and professionally. Creativity isn’t something I switch on for work - it’s at the core of how I live. Whether it’s designing tech with purpose or finding better ways for people to express themselves, that drive to reimagine the world around me is constant.

Even the way I process and express ideas has been different. As someone with dyslexia, traditional learning never quite worked for me. But instead of seeing it as a weakness, I’ve embraced it as a gift. It forces me to approach problems differently, to find shortcuts and unexpected solutions, and to see patterns others might miss. My creativity often comes from those very differences.

I’ve also learned to stick with ideas and projects longer than most people would - not because I’m stubborn (ha! well, maybe a little), but because when my gut says, there’s something here, I listen. I’ve had to learn that timing matters. Sometimes things don’t work out because the world isn’t ready. Or because the right people haven’t shown up yet. Or because I needed to grow into the person who could bring the vision to life.

In social or professional spaces, I’m often the quiet observer. I reflect deeply. But when something matters to me - a cause, a project, an idea - I show up fully. There’s an intensity that comes with being wired this way. A need to create meaning, to leave something of value behind.

For a long time, I struggled with these traits. In a world that celebrates conformity, structure, and predictable outcomes, being “different” can feel like a burden. There were days I wished I could just slot in, think more traditionally, feel less deeply. But I’ve come to realise that what made me different is also what makes me powerful.

That truth has transformed how I work. In the tech and startup world - especially as a woman - it’s easy to feel like an outsider. So much of the space is dominated by speed, metrics, and sameness. But my focus has always been on solving real problems, for real people, in deeply human ways. And that’s what continues to drive me.

Being different has also driven me to support others who feel the same. I’m especially passionate about helping founders and creatives who don’t fit the “standard” mould - the ones who are vision-led, heart-driven, and wildly original. Too often, those people are overlooked in industries built on systems that value predictability over passion. I want to help change that.

Because at the end of the day, I’ve come to embrace this truth: not fitting in is my greatest strength. It’s given me the courage to reimagine what’s possible, to forge my own path, and to help others do the same.

So if you’re someone who’s always felt different - too much, too sensitive, too out-there - know this: the world doesn’t need more of the same. It needs people like you. The mould-breakers. The quiet rebels. The ones who see what others miss.

You’re not here to fit in. You’re here to help create something new.

B x

Just a note: What I’ve shared here comes from my own lived experience as a founder – the wins, the failures, and everything in between. It’s simply my perspective, shared in the hope it sparks reflection, conversation, and maybe even a little courage for anyone on their own path.